About
Luminosity, an Aterra Designs program, was created to offer production home builders unique lighting design and electrical once found only in custom homes.
Looking for a great customer experience in your show rooms and access to a cutting-edge interactive floor plan tool for lighting, electrical, and home technology design?
You’ve found it with Luminosity™.
Luminosity offers every homeowner unique lighting design, electrical and home tech once found only in custom homes
Provides production home builders and home buyers a virtual design tool that instantly brings the latest trends in lighting and electrical design to life
Seamless integration of interactive floorplans and options packages within the home builder’s website and systems
Automated documentation of option choices tied directly to the supply chain and sent to contractor and builder
What We Provide
Luminosity provides pre-planned, cutting-edge lighting design concepts built right into our design tool, where customers can make selections and design choices at the click of a mouse.
Eliminating guesswork, customers can see what their space will look like with various lighting, electrical, and home technology packages.
What’s in a name?
The name Luminosity combines two terms: Lumin for light, and ocity, short for velocity. Our capability has been developed over 20 years of lighting design experience.
Differentiation
Using our interactive floor plan, which virtually shows light and technology installed on a lot-specific plan, Luminosity creates an up-market sales environment for your customers — either at your model home center or over the web.
Customization Perfected
We’ve taken our inspiration from advanced design and product customization companies like Mercedes and Acura to focus on high-engagement and upselling techniques as the buyer accesses interactive panoramic imaging.
Trades Like it Too
Luminosity is fully integrated into the supply-chain. It prepares bills of materials for the trades after selections have been finalized by the homeowner, a clear path to reduce construction cycle times and field errors.
How it Works
It’s Branded. For You
READ MORE• Branded within home builder’s website
• Interactive floorplans per community
• Complete system integration
Custom-Quality Packages
READ MORE• Lighting options once found only in custom homes
• Packages created to fit nearly any budget
• Real-time virtual rendering of home in 2D or 3D panorama
Digital Documentation
READ MORE• Generation of order and trade-specific documentation
• Lot-specific plans and bill of materials
• Tool pre-integrated into the supply chain
Show Room Upgrades
READ MORE• Can provide a lighting sales personnel
• Kiosk in home builder’s design center
• No upfront cost to builder
Triple Sales!
READ MORE• Key upgrades made available to double or triple sales
• Homebuyers can use tool virtually anywhere
• Lighting and electrical options come to life immediately
Homebuyer Experience
LUM360 Tab
Offers a virtual walkthrough of the home with various lighting scenes
Gallery Tab
Shows real-time lighting designs for each room
Exterior Tab
Shows the available elevations
First Floor Tab
Allows for the selection of structural items, lighting design packages, and drag and drop furniture
Builder Experience Demo
We create pre-planned, cutting-edge lighting design options for your chosen communities. Luminosity is branded for you and creates digital documentation once plans are saved. Schedule a call with us to learn more.
Latest News
Home Builders Increase Net Margins on the Bottom Line with Interactive Options Program
Home Builders Increase Net Margins on the Bottom Line with Interactive Options Program Luminosity Consistently Triples Sales of Lighting, Electrical, and Home Technologies Phoenix, AZ – According to an NAHB report, the average home builder spends 81.1% of home sales revenue on construction costs and 12.5% on operating expenses, leaving just 6.4% net profit margin.…
Home Builders Master Lighting and Home-Tech Upselling, Using Aterra’s Design and Specification Technology
Aterra Designs & Luminosity™ See Remarkable Growth as Home Builders Master Lighting and Home-Tech Upselling, Using Aterra’s Design and Specification Technology With 36% Year-Over-Year Growth, Aterra Designs & Luminosity are Fueling Options Upselling for America’s Largest Home Builders Phoenix AZ – November 7, 2019 – Luminosity™ from Aterra Designs announced today that it is experiencing…
Digital Design Tools Improve Construction Takeoff Process and Productivity
Digital Design Tools Improve Construction Takeoff Process and Productivity Construction takeoff and estimating software are crucial tools to speed up the takeoff process while reducing field errors The home building industry isn’t known as the fastest technology adopter, but the tides have been changing. Production home builders have started adopting high tech software for their…